Video world premiere “Ninja School” + Guest Post by Marsha Goodman-Wood

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Marsha Goodman-Wood is a ninja in disguise. She is a DC-based singer/songwriter who makes music for clever kids with sharp imaginations and active minds brimming with curiosity. Marsha is also a former cognitive neuroscientist. Yep, you read that right. Brain science…pretty cool.

As a songwriter, Marsha brings her educational background and combines it with her experience as a music and drama teacher as well as her role as a mom of three. “I think about all the intense brain development that is going on in my young audiences,” Marsha says. “[My background] also shapes the way that I engage with my audience. Because music uses all our senses, it activates more parts of the brain and creates very strong memories; so music is an ideal vehicle for learning. Just think of the ABCs, and how ingrained that song is in all of us.”

I am happy to present two goodies to you today – the video world premiere for Marsha’s single “Ninja School”* from her debut solo album Gravity Vacation, and an illuminating guest post where Marsha dives further into the whole body benefits of music.

And of course, fist bump to all those ninjas in training out there.

Marsha is currently writing for her next record which she expects to record in 2016 with her recently-formed band, The Positrons. Stay up to date with news about Marsha through her official site, Facebook, Twitter or Reverbnation, and catch her latest videos by subscribing to her YouTube channel.

*The “Ninja School” video was produced by NY-based kids artist and video producer, Patricia Shih, with illustrations by Giulia Neves.



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I’m a cognitive neuroscientist by training, which means I used to study the brain and am still fascinated by how our brains work. I think of music as a great connector that ties together lots of different processes that are happening simultaneously in our brains. It activates our senses, is a total body experience (if you want to be technical, uses both our gross motor skills and fine motor skills), and brings an emotional and human connection. Music is also a universal source of joy!

There’s some fascinating research that shows how music can aid learning and how closely music & movement are tied to language development in young children. Brain researchers have looked at movements that involve coordinating the right & left sides of the body and ones that use our whole personal space, and have found that there’s a strong link between actions which send messages from one side of the brain to the other and the kinds of signals that our brains send from one side to the other when we read and speak. So, when we sing a song like “The Wheels on the Bus” or add actions or dance moves to any song, we’re building and strengthening connections in the brain that are important for language development.

With my music, I think about what kinds of moves I can offer little kids to reinforce those connections kids are forming. When I perform “Ninja School” I ask the kids to show off their martial arts moves (karate chops, kicks, leaps and such). When I can, I like to include something interesting in my songs for older kids or grownups, too, like mixing fun facts into the song so there’s something to take home and think about.  The title track for my record Gravity Vacation has facts about gravity and inertia that kids like to bounce along to, mixed in with some “la-la-las” the audience can sing along with. The bonus, though, is they still absorb the facts so I get the coolest stories later. A mom told me her 3-year-old old daughter explained to her out of the blue one day that we stay on the ground because of gravity!  Another family told me they were sitting around the breakfast table talking about the moons of Jupiter and started checking out NASA info online because the song sparked the kids’ curiosity.

I tend to put positive messages and a little something educational into my songs because kids are sponges. They absorb everything we put out, so why not give them something interesting to think about that they might not have heard before? Mixing in information that sparks their curiosity and complements what they’re learning now in school (or what they will need to learn at some point down the line) is a built-in bonus. Maybe it reaches that one kid who is not connecting with material in the classroom. Maybe it inspires a child’s fascination in science and creates a budding scientist.

Plus, you don’t have to teach a kid to have fun. Music is inherently fun and if you write a catchy tune and make it musically interesting that’s a ton of fun in and of itself. There’s definitely a place for adding in humor, imagination, and silliness in kids music. Helping listeners to explore outrageous ideas is something many artists do well, but I’m OK with taking it to a different place. It’s definitely tricky to write a song that’s educational, yet still fun and not preachy. That’s where I try to go, and I believe people pick up on that and enjoy that about my music.

Some of the other messages in my songs are the kinds of messages that I feel we as parents are trying to share all the time. I loved hearing from the mom who told me her 8-year-old twin boys were always reluctant to wear helmets, but after listening to “Wear a Helmet,” they started enthusiastically wearing them! Another mom told me her 5-year-old was about to show her a new wiggly tooth, but said, “I need to go wash the germs off my hands before I touch my mouth,” since she had picked up the message in “Nobody Likes Viruses and Germs.” It’s amazing to think something you wrote could affect people like that.

I’m not sure where my songwriting will take me. All I know is that I’m on a journey where I’m trying to stay true to myself and write about what inspires me. The great thing about working with kids is that they are full of questions and make you think about things differently. Sometimes their questions spark my curiosity or lead me somewhere new as I try to answer them. I feel that kids can understand anything if you explain it well, so I want to honor their questions with real answers and not assume a concept is too far over their heads. It challenges me to make sure I understand a concept well enough to explain it to a 5-year-old or an 8-year-old. If that leads to a song, it’s a win-win in my book!

Behind and Beyond the music 2015 edition: Stories, features, interviews, guests posts from 2015.

Friends and random acquaintances routinely ask me, “Why do you listen to kids’ music?” I’ve asked myself the same question many times.

In poking through my Top 20 albums of 2015, an answer snuck up on me: the joy of music discovery. To be presented with and to explore new music is exhilarating – like discovering a whole new color or flavor. Sharing this passion with my daughter Emily (now 7 years old) is great fun and such a bonding experience. She is growing, and the music is growing with her.

For me, music discovery is more than just the songs at face value. It’s uncovering the stories behind the music; it’s connecting with the music makers and understanding the magical, teeny bits of real life, of real people that make the album art come alive. The artists that make up the kids’ music genre are welcoming and supportive and it’s been a pleasure to dive into what drives their creativity and thus, bring their stories to life. Continue reading

New Video: “Robot Dance” by The Pop Ups and Interview with Jacob Stein and Animator Garrett Davis

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We love a good game of Freeze Dance, but someone always needs to be the designated “freezer.” Not anymore! “Robot Dance,” a track from The Pop Ups’ Grammy nominated album Appetite for Construction, reinvents this dance party classic and makes sure everybody gets down on the dance floor.

For today’s video premiere, the kings of electro-kindie-pop once again enlisted the talent of animator Garrett Davis (“Box of Crayons,” “Subway Train“), who brings this pants splitting discotronic adventure to life. Together these guys are just crushing it! Garrett’s artistic talent and wild imagination masterfully captures The Pop Ups’ vibrant energy and playful spirit. Plus, dancing robots!!

Read on to learn more about the collaboration and creative process behind the scenes with Jacob Stein from The Pop Ups and animator Garrett Davis.


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Jacob Stein, Musician and Robot (featured above)

KCG: What initially appealed to you about Garrett’s work?

JS: We’ve been huge fans of Garrett’s work since the very beginning of the Pop Ups. Jason came into the studio one day and said, “Check this out!” It was a video I was already a big fan of called “Song for North America.” It was edgy and hilarious and weird and beautiful, so we reached out to him, and a wonderfull relationship began.

We’ve made at least one video per album with Garrett; Subway Train, where he was still working in a hand drawn and photographed animation format, to Box of Crayons where he mixed live action, hand drawn animation and some computer hand drawn stuff.  And then Robot Dance, which he drew on the computer and really got to go places in..

KCG: What is it like to work with an animator and create a video versus writing a song?

JS: We’ve only really worked with Garrett, but that process has really grown as time has gone on. In the beginning we left him to his own devices, but we’ve finally found a good balance of storyboarding/conceptualizing together, and then setting him free to go places only he can go.  We usually go through a set of revisions until we’re all happy.

KCG: Can you give us a behind the scenes breakdown of how you approach the making of a video with an animator?

JS: Our process usually involves giving him a concept and often a narrative, and Garrett jumps right in. For Robot Dance, he made an animatic, a rough set of black and white drawings that move with the song, to show the flow of the story. We also worked with Garrett to make all of the bits of animation you see throughout our web series.

I have been a serious fan of all eras of animation since college. I had a friend who would come to our house and play old 16mm animated films on our living room wall.  Everything from “The Sinking of The Lusitania” by Windsor McCay and “Gertie the Dinosaur” to “Dreams of a Rarebit Fiend” to “Allegro Non Troppo” the Italian Fantasia from the 70’s. So usually I’m thinking about a certain look or an animation era that I’m interested in referencing. We are currently working with Garrett on a song about a Disco Dog, and I sent Garrett a bunch of pictures of Andy Warhol’s Factory parties as a reference, as well as 70’s fashion…

KCG: What do you like best about this video?

JS: I love the wildness and feeling of openness.  It moves through such a variety of wonderful locations and is filled with huggable robots.

KCG: Who is your favorite robot of all-time?

JS: My favorite robot is Johnny Five from “Short Circuit.”

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Garrett Davis, Animator

KCG: How would you describe your style?

Garrett Davis: I would describe my style as “eclectic.” I bring in any element I like and don’t worry whether or not it “works.” It all comes together in the end and adds up to a richer and more fun visual language or style than if I had pre-defined it.

KCG: How do you feel your style fits in with The Pop Ups style?

GD: I like to make characters REALLY MOVE in funny ways like kids do intuitively. Kids are naturally ultra-creative so I try to be too.

KCG: What was most appealing to you about this project?

GD: I liked all the little sounds throughout the song that could be assigned to different characters, like the little gong-hitting robot with the baseball hat, or the tiny robot who drums on his buddy’s knees.

KCG: For Robot Dance, did you listen to the song before animating?

GD: I listened to the song before, during, and after animating, constantly, over one hundred and fifty nine thousand times per day.

KCG: What is your creative process like in terms of how you are inspired to create music videos? For example, does the music influence the art and vice versa?

GD: I listen to the music and see in my head what characters and scenes it suggests to me then I just go for it and start drawing.

KCG: Can your share a behind the scenes breakdown of how the video came to fruition?

GD: I drew a rough storyboard/animatic to show what I was thinking for the video and once that was approved I broke down the time into manageable chunks so I knew how much I had to finish each day in order to complete the video according to our schedule.

KCG: What was the balance between self-expression and collaboration?

GD: There was a very good balance between self-expression and collaboration. Jacob and Jason had some ideas of their own but were more interested to see how I responded to the song and what ideas I came up with on my own. They are great to work with in that way.

KCG: The Pop Ups are a kids’ music band, did you have to find a balance between your aesthetic and creating something that was kid-friendly?

GD: No. My aesthetic is very fluid and I make much use of so-called “chance” in creating.  I basically am in a kid-like mindset when I do creative work so it’s naturally kid-friendly I hope. Kids are so spontaneous and hilarious on their own and they live creatively without over-thinking everything, it’s very inspiring. Most kids still have some kind of inherent understanding of the magical nature of life so making things for them is way more fun than making things for adults, who usually go on and on about how things don’t make sense or are arbitrary, etc, etc. If you’ve ever been around young kids you are familiar with what I call “the endless WHY”…no matter how clear something is, there’s always a kid who keeps asking “why” without stopping. And you can only answer that question so many times. It’s nice to just embrace the fact that some things don’t need a logical rationale.

KCG: Were you given direction in terms of what elements (besides robots) to include in the video?

GD: The Pop Ups had some direction for things that could be in the video, but most of it was just dictated by the song itself. We wondered how we could show pants splitting in a “tasteful” way and I think we solved it pretty ingeniously by just having classic polka dot/heart boxers underneath the trousers.

KCG: Most importantly, did you do the robot dance til you split your pants at any point during this process?

GD: I ruined many perfectly good pairs of pants to get all the robot dances just right. Please pass along to The Pop Ups that they will be receiving a bill from my tailor shortly.