Interview: Sandra Lilia Velasquez of Moona Luna

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“Panorama is all about a journey. I wrote the songs and lyrics while thinking about real experiences I’ve had but imagining what it would be like if I were to take my daughter along on those trips I took alone many years ago. ”
– Sandra Velasquez

Sandra Lilia Velasquez is a force of nature. Dubbed “SLV,” she’s as driven and passionate as an artist as she is a mother.

Singer-songwriter and multi-instrumentalist, Sandra is known in the adult music world as the lead singer of the nationally and internationally acclaimed Latin group Pistolera and front-woman of SLV, her solo effort. She also is the songwriter and lead singer for the bilingual (Spanish-English) kindie band Moona Luna.

Since their 2006 kindie music debut, they have released three highly acclaimed albums. Panorama, Moona Luna’s most recent release, was inspired by Sandra’s journey as a mother, world explorer and lover of travel.

I had a chance to speak with Sandra about the album, and dive deeper into her creative process. What swelled from the conversation was a sheer tidal wave of insight, strength and passion in a way that only Sandra could deliver.

Panorama is available through iTunes, Amazon and Bandcamp. For more information and to stay up to date with Moona Luna, subscribe to their YouTube channel, and find them on Facebook and Twitter.


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Kids Can Groove: Panorama was just released and it’s Moona Luna’s third album. I love how it blends together themes of travel, love and family. 

Sandra Lilia Velasquez: I feel like it’s our best album. I think everyone feels that way about their newest work, but that’s actually how I feel.

With the very first Moona Luna album, kindie music was new to me. My band and I had been playing together for 10 years as Pistolera with a musical vibe very similar to Moona Luna. It was Latin music. It was upbeat. It was in Spanish, but the content was much more adult. Pistolera’s songs are about immigration, feminism, and life issues – things that children can’t relate to.

When I was writing the first Moona Luna album I thought, “Okay, how do I get in touch with my strong, non-political side, kid-friendly side?” I had my daughter as my guide. She was only three-years-old so the themes were geared more towards her age group and her interests. With the second album, my daughter was learning about time, what time is and how to tell time, so the songs on that album related to a time theme.

My daughter is now eight-years-old. The content for Moona Luna has grown along with her and on Panorama it’s clear that we’re not tailoring it to three-year-olds anymore. We’re just playing music and trying to make it sonically fun with singalong parts and fun instruments but it’s a little more of a grown up sound.

KCG: Has your journey of motherhood influenced your journey as a person and a musician?

SLV: Yeah, I don’t know how to separate them. Now that I have a daughter, the reality is that I can’t go on tour for a month. You really learn how to use every moment of every day, whether it’s a moment for yourself or whether it’s moment to spend with your child. As a musician, I really have to plan everything out – working on music certain days or planning what I’m going to do after my daughter goes to sleep. Everything is worked around having a child and I’m sure that this will change as she grows. At every stage you have to keep living your life with the schedule of the needs of the child. I can’t even picture what it would be like to not have a child. I have friends that are musicians that don’t have children and I just think you have no idea how much time you have.

KCG: So true! My daughter is seven-years-old now and it has gotten a lot easier, though now that I have a little more time I tend to reflect on my own childhood and think about how I can model certain life skills for her.  I really relate to the family theme in Panorama. “I’m Always Here” and “Llevame” both have a kind of motherly/parental, reassuring vibe to them.

SLV: Panorama has a very strong family theme. You can’t really separate the family theme from the album. There are some people that play music for children who don’t have children. I always marvel at that because my music is so informed by my experience of having a child. You know those feelings that you can’t really explain to other people or that you could explain but it sounds very abstract? Like what it feels like to be protective of someone eternally. People, they know what that means in the abstract, but they don’t know what that feeling is. So those songs on the album are very much informed by that experience of being an actual mother and watching someone grow.

As your child grows, one day you realize they are becoming like you or you are becoming like your parents. You have this moment of “Wow…”  You really learn by watching your parents be themselves. I don’t think that I actually realized that until I was completely in my 30s. It’s not really about what your parents tell you to do. It’s about how you see them live their lives and you decide if you want to mimic some of those traits.

I write from the experience of being somebody who loves somebody unconditionally and is watching them grow and wants them to want to be independent and wants them to be strong in the world but also wants them to be a good person.

KCG: “Espejos (Mirrors)” is one of my favorite songs and the message in the song really relates to, as you say, realizing your children are becoming like you or you are becoming like your parents. Specifically in the words, “Did you ever wonder why your smile looks like mine? / Just like my mother before me. / Our laughter has the same ring.”

SLV: Mirrors are the things we all see. When you look at your child and see that they have your hands, or your feet or your eyes. And you see how you’re connected with your own parents. It’s almost so obvious to say it but that’s really the root of that song. Espejos is really the things you see in your child that are part of you. You feel like you’re looking in a mirror.

KCG: You are a part of 3 bands (Pistolera, SLV and Moona Luna). Previously, you talked about having a schedule and maintaining a work-life balance. How do you stay true to the work and the process required to fulfill the role of mother and musician while also setting an example for your daughter? 

SLV: I was lucky to have mother who was extremely strong-willed and driven. She is an immigration lawyer, activist and professor. That is why I am the way that I am. When you are young, you don’t understand. I would think, “You’re never around. Why aren’t you here?” Then as I got older, I realized she just loved to work; her job is not just a job, it’s her passion. It’s her career. That work ethic and that kind of dedication to your passion translated into music for me. I’m the same way as my mother. I just go for what I want. My daughter will learn by watching me be myself.

KCG: Does your daughter join you for live performances and is she also involved in music? 

I bring my daughter with me as much as possible. She comes to my shows. She’s backstage with me. She sits in the audience. She’s at the merchandise table with me. If I can bring her, I will bring her. She’s seen me perform a million times now. She sees me practicing. The lesson is if you want to be good at something you have to practice and put in time with it. I was forced to play music as a child and I hated it and couldn’t wait to quit.

I’m not forcing her to be a musician but I want her to practice something. When you’re older, no one is ever mad that they play an instrument and speak two languages. No one ever says, “I wish I didn’t speak another language” or “I wish I didn’t play the violin.” It’s hard to learn anything new but if you can stick with practicing something then over time you do get better and you have this additional skill. Not everyone has that.

For me, of course, I always laugh at the poetry of the fact that my mother forced me to speak Spanish and to take piano lessons, both of which I rejected at the time and now I’m a musician and I sing in Spanish. I guess Mom was right.

KCG: Was Spanish the primary language spoken in your home? 

SLV: Yes. My mom is from Mexico. My Dad is also Mexican but he was born in California. So, he’s basically Chicano. I was born in San Diego and growing up, my mother basically would just not answer me if I didn’t speak to her in Spanish. My Dad was a little more lenient so I would always go run to him.

KCG: Did either of your parents play music or did you grow up with music played in your home?

SLV: My family is not musical. Both my parents grew up with very little opportunity and they were proud to be able to provide me with an opportunity like piano lessons. My father is an artist, a painter, and was very encouraging artistically. All the walls in my bedroom were murals. He just gave me the paintbrushes and acrylic paint and said, “Do whatever you want.” As an artist, he understands that urgent feeling inside like “I need to go create!” or “I need to go paint!” or “I need to go write a song!” or “I need to go play the drums!” Whatever is your passion, it’s like a drive – a calling – that you can’t just stop. Not every parent gets that.

As a musician, you always hear these stories about other musicians and how maybe they grew up singing in the church or both of their parents are singers. I did not grow up in that kind of family so I feel like I have to work really hard at music because I don’t feel like there was any genetic traits sent down to me to be musically inclined. Both my parents are super supportive, though. They give all my records to their neighbors.

KCG: Was your family into travel?

SLV: Yes! Travel was instilled in me at a young age. We took a trip every year, visiting places like Canada, Mexico, Hawaii. We have albums full of family photos documenting our trips. My mother traveled a lot for work, still does, and my father would always go to the museums in Europe. Everyone in my family loves to travel so it seems like my passion either comes the experiences of taking family trips or it’s a genetic thing where we have this drive to go places.

KCG: As a musician, you’ve been able to tour – nationally with Moona Luna and both internationally and nationally with Pistolera. Was the idea of touring a kind of compass directing you toward becoming a musician and forming a band?

SLV: Traveling is a crucial part of my life. I always have to have a trip planned. Travel is a huge luxury and such a gift to be able to do. I just love going to other places seeing how other people live. Traveling puts you in your place in the world. It’s very easy to get caught up in your world and think about how things are a certain way.

As a musician I get to do two things that I love to do: travel and play music. Travel informs my music and the more you are informed and the more experiences you have it all becomes fodder for writing. You have to have something to write about.

KCG: As you reflect on/were reflecting back on your own travel memories, and also imagining traveling with your daughter, what would you want her to see or hope that she gets out of it? 

SLV: I want her to see that other people live differently. That is the main takeaway from traveling – people have much less and are happy and grateful. Not every kid has an iPad, or needs one. To learn that people are fundamentally the same everywhere is a great life lesson. It opens your mind so much.

KCG: In Old School Way you say “I can take it all,” “I can take it in.” Was there a particular experience tied to that feeling of greatness?

SLV: I’ve been to a lot of different pyramids in Latin America – in Mexico, Guatemala and Honduras. You go really early when the sun is first coming out and it’s pretty magical. At the top, you can see the entire jungle floor and it just looks endless. You don’t see any fences; there aren’t any parking lots. It’s just completely free, open, lush jungle. We have natural wonders here in the U.S. but in terms of architectural relics we don’t so much have that. The Grand Canyon is beautiful but touristy. There are probably parts where you can go and feel like you are the only one. But, you don’t see the parking lots when you are at the pyramids.

KCG: Many of the songs reference walking or things you saw on the streets.

SLV: When I was visiting Latin America, I always just took the bus somewhere and then walked around a town. I am always interested in really being in a place so I never do tours or anything guided. I never rent cars. I usually walk or take buses. In the songs you refer to, I am flashing back to walking around the town square in Chiapas, Mexico, on cobblestone streets. There is no better way to get to know a place than to literally walk around it. You stumble upon things like restaurants or climbing steps to get to a church on top of a hill. It is just very freeing. 

KCG: How did you come up with the name and concept for the album? 

SLV: I’m always looking for titles that are bilingual. Panorama is a perfect example because it’s the same word in English and Spanish. Once I thought of the album’s title, it was just easy to come up with songs that related to the themes of travel and family. The title is like the seed. I also like having a theme with an album, which is something that is recurring with Moona Luna and some Pistolera albums, too, where it’s about a whole experience or a whole journey.

Panorama is all about a journey. I wrote the songs and lyrics while thinking about real experiences I’ve had but imagining what it would be like if I were to take my daughter along on those trips I took alone many years ago.

KCG: What was it like to relive your memories by envisioning them with your daughter? Does it change the experience for you in any way.

SLV: Yes, in a couple ways. First, I can’t do anything dangerous. If I was alone, I might stay in a cheap hostel not in the best part of town. With a child in tow, I would never take those risks. Kids tend to not like lying around in hammocks drinking vodka! I would have to consider things that are also fun for her.

KCG: Panorama is a bilingual album with Spanish songs, English songs and a blend in the same song. Do you feel the language is also a part of the journey? Can families get a sense of a different culture from your album?

SLV: I think the music comes first and people hear the lyrics after. The feeling you get from the music is the most important. I like when people sing along to things they can’t understand simply because they like the melody. I definitely feel like families can get a feel for different cultures from the different musical cues – African rhythms and Latin percussion.

KCG: Panorama has more of a rhythmic sound to it than previous albums. Did you change the arrangements to flow along with the songs?

SLV: The style that you hear in a lot of Moona Luna and Pistolera songs is called Cumbia and that is very popular in Mexico. It’s actually Columbian but it’s very popular in Mexico. Some people hear it as Reggae or some people hear it as Ska. I grew up just hearing that in San Diego because it’s like you just can’t not hear it. It’s not even like my parents were blasting it on their home stereo. You hear it from a car driving by or the people in the restaurant are playing it. I didn’t really notice how much it was played until I moved to New York.

I wrote Panorama with my songwriting partner, Sean Dixon, who has played African music for many years and played bass on the album. Sean is also a drummer so he brought in a different rhythmic element to get me out of my Latin groove, which I could stay in forever, so it was nice.

KCG: What would you like our audience to take away from listening to Panorama?

SLV: Travel is something that is dear to my heart and I feel that to be able to communicate that through an album is really cool because the family trips that you take when you’re kid really stay with you. I feel like a lot of people can relate to traveling with their families. Together, you get to experience something new, something different and maybe you learn something. People always remember being in the back of their parents’ avocado green car. They remember how it smelled how it felt and those are the memories that stay with you.

Also, everyone needs a good soundtrack for the car! If everyone has one favorite song, that makes me feel good.

Video world premiere “Ninja School” + Guest Post by Marsha Goodman-Wood

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Marsha Goodman-Wood is a ninja in disguise. She is a DC-based singer/songwriter who makes music for clever kids with sharp imaginations and active minds brimming with curiosity. Marsha is also a former cognitive neuroscientist. Yep, you read that right. Brain science…pretty cool.

As a songwriter, Marsha brings her educational background and combines it with her experience as a music and drama teacher as well as her role as a mom of three. “I think about all the intense brain development that is going on in my young audiences,” Marsha says. “[My background] also shapes the way that I engage with my audience. Because music uses all our senses, it activates more parts of the brain and creates very strong memories; so music is an ideal vehicle for learning. Just think of the ABCs, and how ingrained that song is in all of us.”

I am happy to present two goodies to you today – the video world premiere for Marsha’s single “Ninja School”* from her debut solo album Gravity Vacation, and an illuminating guest post where Marsha dives further into the whole body benefits of music.

And of course, fist bump to all those ninjas in training out there.

Marsha is currently writing for her next record which she expects to record in 2016 with her recently-formed band, The Positrons. Stay up to date with news about Marsha through her official site, Facebook, Twitter or Reverbnation, and catch her latest videos by subscribing to her YouTube channel.

*The “Ninja School” video was produced by NY-based kids artist and video producer, Patricia Shih, with illustrations by Giulia Neves.



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I’m a cognitive neuroscientist by training, which means I used to study the brain and am still fascinated by how our brains work. I think of music as a great connector that ties together lots of different processes that are happening simultaneously in our brains. It activates our senses, is a total body experience (if you want to be technical, uses both our gross motor skills and fine motor skills), and brings an emotional and human connection. Music is also a universal source of joy!

There’s some fascinating research that shows how music can aid learning and how closely music & movement are tied to language development in young children. Brain researchers have looked at movements that involve coordinating the right & left sides of the body and ones that use our whole personal space, and have found that there’s a strong link between actions which send messages from one side of the brain to the other and the kinds of signals that our brains send from one side to the other when we read and speak. So, when we sing a song like “The Wheels on the Bus” or add actions or dance moves to any song, we’re building and strengthening connections in the brain that are important for language development.

With my music, I think about what kinds of moves I can offer little kids to reinforce those connections kids are forming. When I perform “Ninja School” I ask the kids to show off their martial arts moves (karate chops, kicks, leaps and such). When I can, I like to include something interesting in my songs for older kids or grownups, too, like mixing fun facts into the song so there’s something to take home and think about.  The title track for my record Gravity Vacation has facts about gravity and inertia that kids like to bounce along to, mixed in with some “la-la-las” the audience can sing along with. The bonus, though, is they still absorb the facts so I get the coolest stories later. A mom told me her 3-year-old old daughter explained to her out of the blue one day that we stay on the ground because of gravity!  Another family told me they were sitting around the breakfast table talking about the moons of Jupiter and started checking out NASA info online because the song sparked the kids’ curiosity.

I tend to put positive messages and a little something educational into my songs because kids are sponges. They absorb everything we put out, so why not give them something interesting to think about that they might not have heard before? Mixing in information that sparks their curiosity and complements what they’re learning now in school (or what they will need to learn at some point down the line) is a built-in bonus. Maybe it reaches that one kid who is not connecting with material in the classroom. Maybe it inspires a child’s fascination in science and creates a budding scientist.

Plus, you don’t have to teach a kid to have fun. Music is inherently fun and if you write a catchy tune and make it musically interesting that’s a ton of fun in and of itself. There’s definitely a place for adding in humor, imagination, and silliness in kids music. Helping listeners to explore outrageous ideas is something many artists do well, but I’m OK with taking it to a different place. It’s definitely tricky to write a song that’s educational, yet still fun and not preachy. That’s where I try to go, and I believe people pick up on that and enjoy that about my music.

Some of the other messages in my songs are the kinds of messages that I feel we as parents are trying to share all the time. I loved hearing from the mom who told me her 8-year-old twin boys were always reluctant to wear helmets, but after listening to “Wear a Helmet,” they started enthusiastically wearing them! Another mom told me her 5-year-old was about to show her a new wiggly tooth, but said, “I need to go wash the germs off my hands before I touch my mouth,” since she had picked up the message in “Nobody Likes Viruses and Germs.” It’s amazing to think something you wrote could affect people like that.

I’m not sure where my songwriting will take me. All I know is that I’m on a journey where I’m trying to stay true to myself and write about what inspires me. The great thing about working with kids is that they are full of questions and make you think about things differently. Sometimes their questions spark my curiosity or lead me somewhere new as I try to answer them. I feel that kids can understand anything if you explain it well, so I want to honor their questions with real answers and not assume a concept is too far over their heads. It challenges me to make sure I understand a concept well enough to explain it to a 5-year-old or an 8-year-old. If that leads to a song, it’s a win-win in my book!

Speak your mind! Free Download: Washington, D.C. by The Not-Its!

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This year, my daughter Em has become more interested in the election process and political issues. We don’t talk a lot about politics at home. But at school the kids have been discussing it, so when it comes up we roll through Q&A with her.

Earlier this week we were visiting family and they put the Republican Presidential Debate on TV. Em was captivated. Unapologetically, she began to share her opinions with the room. “If I were President, I’d say…” and “If I had to make a rule about ______ I would say…” and “Why are they fighting over________?” and “Why can’t they see that health care is important and everyone should have it? We need to take care of people!”

Em also firmly believes that it’s time for a woman to be president; as a girl, she sees no limits on what she can accomplish. And, the fact that kids can’t vote disturbs her, which then only fuels her desire to run for student council one day to help “make rules that make school better for all students.”

Watching her get passionate and deliver her opinions with gusto makes me proud and motivates me to learn along with her. I want to satisfy her curiosity with more knowledge so that she can continue to form a point of view and her own beliefs.

What does all this have to do with music? Well, earlier this week, The Not-Its! released “Washington, D.C.” a single from their forthcoming album Are You Listening? (out this Friday, Feb. 19, 2016). This song rocks! I love that it taps into kid power. Kids want to have a voice, and when you let them speak their minds, they feel empowered. The Not-Its! totally get this and through their music they have found a way to encourage kids to be a part of the action. It’s punk to stand up for your rights!

Find your representative / Say what’s on your mind / You can let your voice be heard but you never have to tow the party line / Yeah just hold up your sign / Stand up for your rights / Gather with a scene / You wanna make a change / Rearrange in Washington, D.C. / Now you see what I mean / D.C. do you hear me / D.C. / Are you listening / D.C. / Are you tuned into me.
Download Washington, D.C. for FREE (expires Friday, Feb 19, 2016)

“Love is…” A Valentine’s Playlist inspired by Charles M. Schultz

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Are you familiar with Love is Walking Hand in Hand by Charles M. Schultz?

This is one of my favorite books of all time. No joke. When I was a child, I used to carry it everywhere I went. Even into my teens, that book was always with me.

It’s definitely not what you would expect to see a child carrying around but it just spoke to me in the way that only Charles M. Schultz can.

Printed on punk rock neon pink and orange pages, Charles M. Schultz’s wacky yet poetically philosophical sense of humor presents a very real discernment of life. He just gets it.

Whether it’s joy, love, triumph, anticipation, dancing, singing, mailing a letter, sharing popcorn or walking in the rain, this book covers it all. Each page has a quip and classic Peanuts illustration that appeals to the core of what makes our hearts aflutter.

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I still own a copy of this book, which is now a vintage treasure I share with my daughter who, having been introduced to Peanuts through the movie, noticed the reference to the little girl with the red hair). In honor of Valentine’s Day, here are some videos – classic and new – celebrating all kinds of ways to feel (the) love, including a bit of Be My Valentine, Charlie Brown.

For a more in-depth look at Love is Walking Hand in Hand, check out Brain Pickings’ write up on it which features pages from the book.

Behind the Scenes of The Great Pretenders Club Special with The Pop Ups and Producer Avtar Khalsa

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Jason Rabinowitz and Jacob Stein (aka The Pop Ups) are on a path to reach the stars! Since their 2011 debut, this Brooklyn-based duo has produced four albums, created their first stage show Pasta!, premiered a music video for “Subway Train” at the New York International Children’s Film Festival, received two Grammy nominations, were featured guests on Sprout TV’s “Sunny Side Up Show,” and released their first web series (14 episodes).

Recently, Jason and Jacob expanded further into broadcasting territory with their first full-length digital video, The Great Pretenders Club (“The GPC Special”), which was released in partnership with Amazon and made available exclusively to Prime Members for streaming.

The GPC Special brings the concept of their eponymous 4th album to life: the magic and rewards of pretend play (my favorite kind!). Just like Sesame Street pioneered children’s television in the 1970s, The GPC Special steps up to honor the values of “unplugged” play and education while acknowledging that the delivery of media broadcast is changing.

The parallel between the classic Sesame Street productions and the production style of The GPC Special is pleasantly familiar. The Pop Ups’ attention to detail is stupendous, and each element – use of brilliant color, puppets, music – comes together in a fantastic multi-media experience. It’s clear that The Pop Ups have managed to hold onto the kids within themselves, and by playing at their craft, they not only are practicing what they preach, but inviting us to play along with them.

Although geared toward children, The GPC Special will tickle the nostalgic funny bone of grown-ups who grew up watching Sesame Street. The feature employs the same subtle mature sense of humor that will encourage parents to watch along with their children and take part in the experience.

I recently caught up with Jason and Jacob, and producer Avtar Khalsa, to get a behind-the-scenes look at the process that lead to this milestone. Since The Great Pretenders Club album preceded the creation of the The GPC Special, I asked The Pop Ups some questions about their creative inspiration before diving deeper into the studio experience with Avtar. There were a few surprises I didn’t see coming!

As you’ll read in the interview below, Jason and Jacob are two playful guys who take the study of play pretty seriously. And with a stellar cast and crew, their vision for the next generation was brought to life.

Be sure to read on for access to The Great Pretenders Club badges. Amazon Prime member? Stream The GPC Special and download The Great Pretenders Club album now.


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KCG: Jacob and Jason, let’s start with the concept for The Great Pretenders Club album since that gave way to the creation of The GPC Special. What was the inspiration for The Great Pretenders Club in the first place? Did you have ideas about developing it into a broadcast special from the start?

Jacob Stein: The songs were built around the idea of play, with each one celebrating a different imaginative game or adventure. We were really interested in theories behind play being one of the great tools for learning in the animal world. We spent some time reading and researching papers on the subject. My cousin, Marc Beckoff, is a PhD who studies animal play and he really helped us see the bigger picture.

At a certain point the idea to corral the songs into a connected piece called The Great Pretenders Club became one of those obvious moments in art, which you could never have predicted but which also feels undeniable once it appears. We’ve always dreamed of making a TV show, and this felt like a natural place to take the album concept.

P1010505KCG: Did acting out the scenes in the studio bring you closer to experiencing your music?

JS: We wrote much of the album in a beautiful field in the woods of Cobbleskill, NY in the Catskills mountains, a 10-minute walk from any phones or internet or even electricity.

KCG: Was being on set similar to being on stage during live performances? Though both productions are theatrical in nature your live shows are just the two of you and your puppets.

JS: For the acting production, it’s just so different. We built a big set and we had a big crew of puppeteers, producers, PAs and sound and camera people, and wardrobe and art departments. The list just goes on! Sometimes we had as many as 10-15 people on set for any given shot.

What was also different about this production was that me and Jason were not doing all of
the puppeteering ourselves. We got to watch our very personal characters take on a new life in the hands of extremely talented puppeteers Paul McGuinness and Matt Atcheson.

KCG: Did you have favorite roles/parts?

Jason Rabinowitz: When I get blown off screen by the storm in “On Air,” I jumped into a metal file cabinet. That was exciting! I liked being the conductor, honestly.

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KCG: Avtar, how did you first get involved with The Pop Ups?

Avtar Khalsa: They were looking for a Producer for their web series last year, and my name showed up on c4042714-970b-447f-acd0-8a8db4d111b7a list of recommendations. The band’s Manager Jon McMillan and I had worked together peripherally on another project years back (The Railroad Revival Tour), so when he saw my name he got in touch right away. I went down to The Pop Ups’ studio in Brooklyn to discuss the project and see if it was a good fit. When I walked into the room and shook their hands I immediately sensed their eagerness to to make something really great. I could tell something incredibly special was happening there in their little studio space, and I wanted to be a part of it!

There are many bands that make music for children, and there are many people who make cartoons and put on puppet shows, but they were doing it all together, in such a unique, thoughtful, imaginative, and brilliant way. Fun and relatable to kids, yet educational, and something their parents could enjoy too. And the music is amazing, those catchy songs really get stuck in your head!

KCG: Is this your first production for children’s media? 

AK: I mostly work on commercials, and some have been geared towards children, or had children in them, but the work I’ve done with The Pop Ups is the first I’d actually call children’s media.

KCG: Is this your first time working with puppets on camera?

AK: Yes! In production we need to be able to adapt to any situation, and it’s always a constant636fb7f6-2857-44f6-9194-84dac51863d9 learning experience, but I never thought I was going to be learning about the importance of the puppet wall, or the perfectly placed googly eye. It was great watching the first rehearsals with their puppets Up, Down and Chef Olivia di Pesto. Seeing these characters come to life was a true joy.

The first time you meet puppets in person you kind of fall in love. There is something so magical about them. As someone who grew up watching Sesame Street, it might partly be nostalgia, but they immediately bring a smile to anyone’s face, and lighten any situation. Every time I would mention to anyone that I was working on a shoot with puppets, their eyes would widen and they’d say, “I love puppets!!” Because I think everyone does.

KCG: Where did you draw inspiration from for the making of the GPC Special?

AK: After the web series was released I had been in contact with The Pop Ups about some music videos they wanted to make. By the time I was brought on to produce them, they had morphed into The Great Pretenders Club Special. Most of the creative and storyline was already in place. It made sense that they were making it into more of a show then just individual videos. I personally think they should make an episodic TV series, it would be a perfect fit for what they do, and a great way to inspire young children around the globe.

KCG: The album’s concept is based on encouraging and rewarding imaginary play. Did you find this to be challenging or easy to convey on screen?

P1010845AK: The Pop Ups are naturals when it comes to this. They have a complete grasp on how to relate to and catch the attention of young minds. They know how to entertain them, spark their imagination, and to teach them life lessons without them even knowing they are learning. Jason and Jacob have every scene planned out in their mind, they know ahead of time – frame by frame – how they want the video to be shot, acted, art directed, and edited. Everything is well thought out, and their creative vision is very clear.

The biggest challenge, I think, is getting their ideas organized and down on paper so they can be properly conveyed to the crew who has to help make them come to life!

KCG: How did you create the orchestra segment? What was the process behind that and the “Jake Maker”?

AK: First we had to build a Jacob Maker. Our Production Designer Melissa Chow is also,
it turns out, a magician. Once that was built, we just had to put Jacob inside and pull the lever. The rest is science! And green screen.

KCG: What was the most memorable moment(s)?

AK: The chicken soup/spaghetti scene was a lot of fun to make, as was the picnic scene. They both required a lot of choreography and comedic timing to get things just right. But I think the guys nailed it.

We also really loved having DJ Gia stop by the shoot. After days of shooting with our adult crew, it was nice to have a child on set doing her thing. She’s a seasoned radio DJ, but it was her first time on a film set, and she was a little shy at first. Seeing Jacob ease her out of her shell, getting her to laugh and feel comfortable was really cool. The band genuinely loves kids, and I think they really get them, and can get on their level and relate.

picnic_P1010577

KCG: Did Chef Olivia make meals for the crew?

AK: When Chef Olivia di Pesto isn’t filming cooking shows, she’s doing press events, book signings, or private events for foreign royalty. She’s a busy cat, so we felt really lucky to have her stop by for a picnic with the band. She didn’t have time to cook for us while she was there, but she did bring the crew tuna sandwiches for lunch. They were delicious!

KCG: Did you show early footage to kids and their families? What was some feedback you received?

AK: Jason’s daughter Ruthie has always been a good test audience. I wasn’t there when she watched it for the first time, but I heard she was in complete awe, and Jason was pretty excited about her reaction.


Amazon Prime Members can stream the The GPC Special here and The Great Pretenders Club album here.

Computer/Laptop – Stream the GPC Special from the Amazon Video Webpage.
Iphone/Ipad/Android device – download the Amazon Video App to stream and even download the GPC Special.
Roku/etc – Stream the video from the Amazon Video App.

Watch music videos for “Bird and Rhino” and “Let’s Pretend We Forgot” now.

Want to play along? Download The Great Pretenders Club badges by printing the templates below or downloading them directly from The Pop Ups official site.

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