We are really diggin’ the new song and video for “Inner Rock Child” from Mista Cookie Jar & the Chocolate Chips‘ Ultramagnetic Universal Love Revolution album.  The song is a direct thank you to all the chocolate chip fans around the world, which is explicitly stated in the beginning of the song and especially evident in the repeated mantra of “we heart you/and we mean it/we heart you/you all stars you/you’re all stars” and then later on with “…we feel so grateful….we thank you thank you thank you…”  It’s so catchy that I find myself singing the chorus “We heart you!” at the most random times; like waking up in the middle of the night after drinking too much water before bed and BAM the next thing I know I’m singing it.  Or, while washing the dishes, there it is again and I’m even singing out loud and dancing a little bit this time. But, it’s all good.  It’s not the kind of song that gets in your head and you have to listen to it just to get it out of your head.  It’s the kind of song that you want to listen to over and over because it’s so much fun to sing and compels you to get up and bounce right along.

The video is a technicolor love fest featuring MCJ’s adorable kids and the rest of The Chocolate Chips rapping, singing and dancing.  There’s even a gorilla playing a pink guitar, known as Mr. Gorilla.

Throughout the song, Mista Cookie Jar refers to the love bubble and in the beginning of Inner Rock Child he even says “y’all be the reason it’s love bubble season.”  In his own words, Mista Cookie Jar explains “The Bubble itself is an imaginary forcefield that protects and guides the inner-child. It is strengthened by the collective love in a village. As a child gives back that love, the bubble grows.”  Illustrating this idea of a love bubble, several segments of the video are shot through a fish-eye lens creating the illusion that the MCJ crew is actually broadcasted from inside a bubble.  Although, the overall vibe of the video feels more like the inside of a disco ball.

“Inner Rock Child” is likely to be enjoyed by kiddos 12 and under although the lyrics are so fast they may not catch most of what Mista Cookie Jar is saying.   So, if you are seeking a more educational song this may not be your bag, however, the music is enjoyable enough that it is sure to get little bodies moving.  Em digs it and every time she hears it her foot starts tapping and a big smile crosses her face as she sings along with The Chocolate Chips.  Moreover, according to the song’s lyrics the song is “Infinitely young in touch with magic wonderful and wild.  Ages 1 to 101, no stopping…the smile.  Always with unending style. Rocking for the inner child.”

The song can be sampled and downloaded for $1.00 by clicking on the “Buy” link below.  It’s also available on iTunes here.

Lyrics to the song can be found here which help decode the speedier parts of the song.  Or, in my case, answers for when I’m asked what they’re singing about.

Video courtesy of You Tube