As parents, we want our children to dream big.

Telling my daughter “the sky’s the limit” feels powerful. Honoring her ideas and imagining all the possibilities with her creates moments that I hope feed her soul and open up her field of vision to look beyond the obstacles. And if an obstacle pops up, my wish is that she’ll know it’s neither the end of the story nor the end of the world. It’s just a bump on the road to reaching her goal.

The real reward, after all, isn’t “winning” or “nailing that project” but what we’ve learned along the way. How we pushed through the moments of frustration and desperation. And how we got stronger and more self-assured for all the sweat and angst. That’s what I want my daughter to know. It takes patience to fulfill your dreams and take action on brilliant ideas and it just isn’t easy sometimes. But the gold at the end of that rainbow is worth it.

LA-based group Mista Cookie Jar and The Chocolate Chips (MCJ) are one of the biggest champions of bringing positive messages into households. This family ensemble is eager to reach young, developing minds and to inspire thinkers, dreamers, and those of us young at heart.

Today I am proud to premiere the first video in a series of video releases this week celebrating MCJ’s forthcoming album, Music is Everywhere (release date: March 11, 2016).

“Hold on to Your Dreams” is an all-natural fam jam that calls attention to a critical part of the dream equation. The act of encouraging kids to hold on to and follow their dreams is a big piece, and the love and support we offer as parents is the charge in the formula that gives our kids the surge to “keep goin’, keep holdin’ on.” To travel carefully over each bump.

Role models come in all forms and MCJ and the Chocolate Chips are making their mark. In just over a year, they have written 13 songs (one song per month) as well as produced their own videos. In “Hold On To Your Dreams” and with their forthcoming release of new songs and previously released singles this group has become a shining example of what it means to persevere. They have done it as a family, showing that having a solid family foundation fuels the flames that lead to glorious results. And that makes it all worth it in the end.

Keep up with Mista Cookie Jar and the Chocolate Chips this week through their official site, FB page and Twitter. You can also subscribe to their YouTube channel to get updates on new video releases. Below is a brief interview with Mista Cookie Jar about this week’s plans and a brief behind the scenes look the making and meaning of “Hold On To Your Dreams.”

KCG: Tell us a bit about how the song and video cam about. How did you start making music with Tembra and Lyrin?

MCJ: Our friend Tembra and her daughter Lyrin have been in the Chocolate Chip crew from the very beginning. Lyrin is like a cousin to my kids, Ava and Lucas. They grew up together. Tembra is childhood friends with Jenna aka Missis Cookie Jar. “Hold On To Your Dreams” has been around for years, honed and crafted over late night jam sessions and bonfires. Tembra and Lyrin moved up to the redwoods a few years ago from LA, so we’ve continued the tradition of family sing-a-longs and camping when we go up north to visit them in. This video captures the spirit of enjoying the wonders of nature in Northern Cali with friends and family. Cell service is terrible so it’s a nice treat to have some phone detox QT with the whole fam bam.

Tembra and Lyrin first appeared in our 2nd album, Ultramagnetic Universal Love Revolution in the song, Shaggy Bee. As you can see, Lyrin has her mother’s talent for singing. We’re so happy this song has received high praise from our fans, and a lot of air play on Sirius XM 78’s Kids Place Live!

KCG: The album and this song particular has a real “lived-in” vibe. I’m sure this has a bit to do with your song-a-month mission and EP release. Can you tell us a bit about your songwriting/recording process?

MCJ: Our new album, Music is Everywhere, has an organic quality to it which I believe is something to appreciate. It’s this soulful approach to playing music that is becoming a rare bird, especially for younger tech-savvy generations. I’m happy to toss my hat in the ring and go back to the roots — especially before I switch it up again with some banging beats!

KCG: What’s in store for this week?

MCJ: Everyday this week, Mista Cookie Jar and the Chocolate Chips will be dropping 5 new music videos – one new on each day – leading up to the world premiere of our 3rd album, Music is Everywhere. This release process was totally inspired by the marketing stunt for Weird Al’s last album release. We wanted to really make the new album an event, ya know? I’m excited to share all the videos! Don’t wanna give too much away, but there is some claymation, some ballet, some live stuff and even cutting edge 360 video technology — you know, where you either have one of those Oculus head sets or you just move your phone around or scroll with your finger to see the YouTube vid in 3D.

The songs on Music is Everywhere have mostly all been released as singles or on an EP during my single-a-month run this past year. But there will be a couple brand spanking new tracks on the record — one of which will be released with a video on the same day of the album release.

Music is Everywhere will be premiering March 11, 2016 on Zooglobble. Stay tuned via the aforementioned links to get the latest and greatest updates.